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Re: ABC and Homos

To: CEDA-L <CEDA-L@cornell.edu>, tara tate <TATETARA@ESUVM.EMPORIA.EDU>
Subject: Re: ABC and Homos
From: Randal Pittelli <pittelli@ehsct7.envmed.rochester.edu>
Date: Wed, 09 Apr 1997 16:34:06 -0400
Organization: University of Rochester
References: <970409.133659.CT.TATETARA@ESUVM>
Reply-to: pittelli@ehsct7.envmed.rochester.edu

Sorry, my fault for not paying enough attention to the thread!
Now I see your point, and am now at least a bit more skeptical of the
policy. Yet I would still give the network benefit of the doubt -- that
maybe viewers would like the episode but still not like the ads (maybe
they're chiefly hetero who find homo-depictions 'quaint', etc.). We just
don't know the details behind the decision. This is not an advocay of
free-market economy, but rather an abstention from condemning the
network for working within this system (to me, it's like any game -- if
the rules let you do x, then it wouldn't make sense to me to try to tell
one of the players they ought not do x if x will hurt their standing).

-Randy

tara tate wrote:
> 
> But they are not two separate shows with two separate viewing bases...
> the controversy is whether or not ABC should air homosexual ads during
> the coming out episode of Ellen...TD says ABC chose not to air the
> ads because of the risk of ratings...It seems to me that if people have
> already chosen to watch the show with a "homosexual" theme, then what
> would be the additional risk to running the homosexually-based ads during
> the same thirty minutes?
> 
> Maybe I am just not following your indict...correct me if I am wrong...
> Tara
> Emporia

-- 
<----------------------------------------->
| Randal Pittelli                         |
| Dept of Environmental Medicine          |
| Univ of Rochester Medical Center        |
| Rochester, NY 14642                     |
|                                         |
| TEL: (716) 275-0797                     |
| FAX: (716) 256-2591                     |
| pittelli@envmed.rochester.edu           |
| http://www.envmed.rochester.edu/wwwrlp/ |
| --------------------------------------- |
|  "Love only a god that dances" - F.N.   |
<----------------------------------------->

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